You may have gotten a letter from Uber encouraging you to #THINKANDRID. I got this email this morning. Not sure if they are doing this to get some good PR but it is a good cause. I know Uber has a bad rap but I had to share this with you.
MADD which stands for Mothers Against Drunk Driving has teamed up with the service. Uber will donate $1 to MADD for every trip taken on Sunday, February 1, 2015 between 3:00 PM and 12:00 AM ET when riders enter the promo code THINKANDRIDE. The email is as follows;
Rubens,
Ridesharing helps make cities safer. A new study we conducted with Mothers Against Drunk Driving (MADD) shows just how powerful choice can be: Since we launched uberX in California, drunk-driving crashes decreased by 60 per month for drivers under 30. That’s 1,800 crashes likely prevented over the past 2 ½ years.
When empowered with more safe, reliable and affordable transportation options like Uber, people are making better, smarter choices that are making our roads safer for everyone. Learn more on our blog.
To promote safe rides home during the weekend of the Big Game, Uber will donate $1 to MADD for every trip taken on Sunday, February 1, 2015 between 3:00 PM and 12:00 AM ET when riders enter the promo code THINKANDRIDE.
Uber and MADD will keep working to ensure a safe ride is always within reach and drunk driving crashes become a thing of the past.
Sincerely,
David Plouffe
SVP of Policy & Strategy, Uber
ENCOURAGE FRIENDS TO #THINKANDRIDE