Sony Ericsson Strategic Business Developer Martin Essl just announced that Sony Ericsson will integrate Facebook’s Single Sign On system across all its Android phones. Single Sign On is like Facebook Connect for mobile apps, it allows you to log into all apps that use Facebook Connect just by logging into one.
No specifics of the integration were revealed but we do know that the Facebook app for Android will come preloaded on all phones and there will be part of the initial walk through process of the phone setup.
“Sony Ericsson’s core values are entertainment, communication and we strongly want to see communication as entertainment by deeper integration with Facebook,” says Essl.
Being able to easily import your friends contact information into your phone is becoming a mobile game changer and Sony Ericcsson’s move to adopt Single Sign On for Android is subtle but bold, as Facebook nears 600 million users (1/10 of the world) the solution to this problem will be increasingly one sided.