At Startup Fest Europe which was held in Amsterdam, Tim Cook put to rest any rumor that Apple would become a carrier. He shut down the idea of Apple becoming a mobile carrier or MVNO because they don’t have the expertise. MVNO service is a when a company uses an existing network but puts its own branding and sets its own prices. Below are his words;
Our expertise doesn’t extend to the network. We’ve worked with AT&T in the US, O2 in the UK, as well as T-Mobile and Orange, and we expanded as we learned more. But generally, the things Apple likes to do, are things we can do globally. We don’t have the network skill. We’ll do some things along the way with e-SIMs along the way, but in general, I like the things carriers do.