Lets get this clear. The iPhone 4S is not the iPhone 5. An iPhone does not get an upgrade a number until it gets a physical upgrade. That said, the iPhone 4S may look like it’s little bother but it is not the same phone. We can talk about having the same chip as the iPad 2. While the A5 does set the iPhone 4S apart from other phones on the market, that is not the best part. Yes, the iPhone 4S has a 8 megapixcell but again that is not the best part. Apple has never been a company to care or Boast about stats. They still have only 512MB of ram on the phone while most smartphones have 1GB.
What Apple has continuously done better than anyone else in the technology sector is enhance whatever is already out there. It does not matter if its a phone, tablet, computer or a service like Siri. All the aforementioned were enhanced dramatically by Apple. That brings us to breakout feature Siri. There are critics out there that will point out the obvious; Siri is a third party app that has been in the AppStore before. The app is doing basically the something it did before.
The thing that separates Siri from it’s past is that the integration is unmatched anywhere on any device. That was a direct knock at those that argue the Android has voice recognition. That comparison is akin to stating a Bose system has speakers. Siri goes beyond simple voice recognition and nears artificial intelligence. Where Google Android phones have a set of pre-defined instructions to trigger actions; Apple’s iPhone 4S Siri understands simple natural language. You don’t have to remember a set of commands.
We are sure Google will update their voice recognition via natural human phrases but it will be a little too late for them by then. There are millions of iPhone 4S owners right now. What they will all tell you is that Siri has become more fun to play with then it is useful. Either way, the phone is a hit. The iPhone 4S has broken the iPhone 4 stats from just a year ago.
Siri is only in beta right now. If this is beta, I for one can not wait until Apple deems it worthy to be considered ready for primetime. The next logical step is integration with other content partners. I see integration with Facebook, Twitter, InstaGram and more. Will there be a need to go to Google if Siri can answer your question on the fly for you? Imagine asking “Who won Super Bowl 24” and getting an instant answer instead of having to Google it. When that happens, search as we know it will change and Google will start to look like former Titan AOL.