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Apple Names Denise Young Smith as VP of Diversity

Apple Names Denise Young Smith as VP of Diversity

apple diversity

Apple announced that they are giving the position of Diversity to former VP, Worldwide Human Resources, Denise Young Smith.  Which means, Apple has made the position of diversity an actual position.  And not just any position, but specifically in the role of a Vice President.  Typically, these types of positions and initiatives fall within the Human Resources Department, and it did for Apple for quite some time.  However, Apple is now making it a stand-alone position.  Obviously, it will need to be tied to HR in many ways, but what does this move mean for Apple?  Many associate the idea of diversity with the concept of affirmative action.  Hiring someone because they company has to in order to fill a quota.  But diversity is about your workforce reflecting the population that you are serving.

Many companies are making the move to becoming more diverse.  After all, would you consider buying their product if they weren’t diverse? Let’s look at it from a different angle.  Would you support a company that knowingly does harmful things to their employees?  So why would you support a company that doesn’t believe in diversity?  Apple’s move to create a permanent, more prominent position is a smart one on their part.  Why?  Because Apple is going to be seen not only as an innovative tech giant, but also as a place that values its employees.  While this might not be their goal, but it gives the appearance that they have a softer side.… Read the rest

Apple Acquires Beddit Because They’re Concerned About Your Sleep

Apple Acquires Beddit Because They’re Concerned About Your Sleep

Beddit Watch

Apple is extremely concerned about your sleeping habits.  So concerned, in fact, that they have acquired the company Beddit.  Beddit offers a sleep tracking app and additional hardware to help you understand your sleeping habits.  But is this something that consumers will want?  Especially since it requires additional hardware.  Which is available for sale in the Apple store for $149.  Which raises the question of whether or not you want to spend that kind of money in order to improve your sleeping.  If I just look at it from a financial perspective, then I’m going to say no.  But someone very close to me always reminds me that you can’t put a price on health.  And getting enough sleep is paramount to being healthy.

Money aside, I actually think this is a good device.  I personally am not a fan of wearing my Apple Watch to bed in order to track my sleep.  Further, I’m not a fan of sleeping close enough to my phone so that it can detect my sleeping habits.  I tend to flail around when I sleep, or so I’ve been told.  This is definitely something that I’ve done my entire life, but it hasn’t changed as an adult.  Which could leave me throwing my arm against a wall/headboard or hitting my boyfriend in the face.  Yes, all scenarios that have occurred without a watch on my wrist.  So I’m not a fan of that option.  I also used to sleep with my Fitbit on to see how I was sleeping, and I found that my Fitbit would often come off.  … Read the rest

With Apple Watch Sales Way Up In Q1 Does Fitbit Need to rethink its upcoming Smartwatch?

With Apple Watch Sales Way Up In Q1 Does Fitbit Need to rethink its upcoming Smartwatch?

apple watch on wrist

Apple surpassed Fitbit as the world’s largest wearable vendor with an estimated 3.5 million shipments of its Apple Watch.  And that’s just for the first quarter.  Fitbit only shipped 2.9 million of it’s fitness trackers.  This number is up from the same quarter last year.  With Apple only having sold 2.2 million during that time, last year.  Which is incredible, right?  And what is causing this boom?  Who is using them?  And why aren’t people buying Fitbits any more?  My guess is that it’s because you can’t do the same things on your Fitbit.  Which isn’t necessarily a bad thing, but it does raise a few questions.  At least for me.

2.9 million is certainly nothing to laugh at.  That is a lot of units.  And yes, the more advanced models of Fitbit can track more than just your steps.  But is that enough for people?  It does only allow you to track fitness, regardless of how you slice it.  And maybe that’s not enough for some people.  I myself made the switch late last year.  I was hesitant to switch at first.  What could I possibly do with an Apple Watch?  I have grown to love it, but I assumed it was just an expensive fitness tracker.  So why spend that much money on one?

But when it came down to it, the Apple Watch and the upper model Fitbit’s were in the same price range.  So is that what is helping Apple with it’s sales?  … Read the rest

What Will Apple do With it’s $250 Billion Cash Reserve?

What Will Apple do With it’s $250 Billion Cash Reserve?

Whether or not you like Apple, you have to admit that they’re doing well.  So well, in fact, they are expected to announce that their cash reserves exceed $250 billion.  Yes, that’s billion with a “b”.  Which, for many of you, including myself, is an incomprehensible number.  But maybe it’s not for Apple.  After all, as of December they hit the $246 billion mark.  Which shows some incredible growth in the first quarter.  An article in the Wall Street Journal indicated that the growth rate was approximately $3.6 million per hour.  Per hour!  That’s incredible.   The first big question I have to ask, is what is causing it? And the second big question is what are they going to do with it?

As far as what is causing it, my guess is something that I’ve mentioned in other posts.  The ability to develop a product that people want to buy into.  I’ve suggested that it might be more of a lifestyle than just buying products.  And honestly, is there anything you couldn’t want or need?  Meaning Apple has so many products, there are very few things you would need outside of what they offer.  But that’s not really the focus of the WSJ article.  In fact, they are looking at it from the perspective of how it will be spent.  And can you blame them?  With that kind of money just laying around, of course there is pressure to spend.

I myself tend to be more of a shopper than a saver, so this resonates with me.  … Read the rest

Apple Fans Have Been Accused of Being “Sheeple”. Are People Hating on Brand Loyalty?

Apple Fans Have Been Accused of Being “Sheeple”. Are People Hating on Brand Loyalty?

In a recent update to the Mirriam-Webster Dictionary, the word “sheeple” was included with examples.  One such example included people who use Apple products.  So I ask the question – is that a fair assessment? The definition explains that “sheeple” are “people who are docile, compliant, or easily influenced”, or more easily explained – like sheep.  But where is the direct correlation to Apple fans?  Apple, as we all know, has been around for years.  But it wasn’t until the early 2000s that they really made a play for the market.  So are they making a product that everyone wants?  Or are non-Apple users just being haters?

I have had one or more Apple device for the majority of my adult life.  From my first iPod, to a former Macbook (rest in peace), to several iPhones, iPads and now an Apple Watch.  But I’m not necessarily taking the side of Apple fans.  I simply want to explore this from an objective perspective.  The term sheeple essentially says that you are following the crowd.  That you are buying into an idea, a product or more specifically a brand in this case.  And I would argue that in this case, people probably are.  But what’s wrong with brand loyalty?  My father, has been a die hard Ford man his entire life.  There were a few times that he went out on a limb and purchased a different type of vehicle and he hated every minute of it.  … Read the rest

What Will Apple’s iOS 11 Look Like: Augmented Reality and Original Programming?

What Will Apple’s iOS 11 Look Like: Augmented Reality and Original Programming?

ios 11

With iOS 11 coming soon, there are many rumours out there as to what it will include.  Has the anticipation of new technology made us unable to live in the present?  I am not trying to get overly zen here, but it always seems like we are looking for the next thing.  And we always need to know what it’s going to look like right now.  Don’t get me wrong. I am the kid (and adult) who can’t wait to open her Christmas or Birthday presents.  I understand what it’s like to want to know.  And want to know immediately.  So I can completely understand why “we” want and need to know what the next thing is going to be.

Fortunately, for the kid in all of us, we don’t have to wait.  That’s what the internet is for.  To fuel speculation and rumours.  All that being said, what is going to come from the next version of iOS?  Well, there is speculation that Apple is going to take its music player to the next level.  As far as specifics go, it’s unknown.  But the thought is that Apple wants to make its music player more than just about music.  The technology lover in me thinks this is great.  But there is part of me that thinks – if it’s not broke, why fix it?  Especially around the fact that it’s a music player.  It’s for music.  It sounds like Apple wants to add in the capability for video and maybe some kind of feature for unsigned bands.… Read the rest

Samsung Has Strong Q1. Can They Keep it Up with the Upcoming Launch of the iPhone 8?

Samsung Has Strong Q1. Can They Keep it Up with the Upcoming Launch of the iPhone 8?

There are some reports out there pointing to how well Samsung has done in it’s first quarter.  All thanks to the Galaxy S8 and S8+.  These reports are touting it to be “the best selling smart phone of all time”.  That is quite the title.  And even a bigger deal if true.  So what exactly does this mean?  First of all, it means that more people are using Android devices.  Which should send a loud message to Apple.  Especially since we are mere months away from the launch of the iPhone 8.  Or whatever it’s going to be called.  But another thing to consider in all of this, is that Samsung doesn’t just make phones.  They have a whole range of products including TVs (of which I own), appliances, printers, tablets and home entertainment systems.  To name a few.  So of course they’re doing well.  However, it seems that the reason they are doing so well is because of the new phones.

I kind of like conspiracy theories.  Or at least the idea of them.  Not in a nefarious way, but just knowing that there might be more at play than we know is kind of intriguing.  In today’s society, we assume we know almost anything.  Or we can find out almost anything through a quick Google search.  And you are likely right.  So why am I talking about this in relation to Samsung?  Well, it is also rumoured that Samsung is going to have a strong second quarter.  … Read the rest