The new year is just around the corner. Which means, it’s a great time for you to think about things you want to improve upon in your life. If you’re a business owner, you should consider what technologies exist that you’re not using. And then take full advantage of those. Because your business isn’t like the business next door, the approach you take might be very different. But at the base of it all, there are a few technologies that continue to grow each day. Which means, you should be taking full advantage of these, if you aren’t already.
VoIP isn’t even a new technology, but it’s one that constantly gets better. Using an old-school phone service is very ancient, but it’s also probably costing you a ton of money. As I write this, I am doing an online course which takes advantage of VoIP. It’s a much more practical way to communicate with people. If you’re unsure which is the best option for you, check out Tom’s Guide for more information. Some of his picks are geared towards personal use but might work for your business as well.
No, I’m not talking about MSN Messenger, but that type of technology is something that you should be using now. Using a modern instant messaging tool will allow you to have access to real-time communication. But it will also give you features such as voice chat, video chat, file sharing and so much more.… Read the rest
If you’re a story writer, then you will know that all the best stories are the ones that hook you right from the beginning. They also hold your interest all the way until the end. Which is a lot easier said than done. Especially when it comes to your amazing new startup. What am I talking about, exactly? In short, you want to create compelling, memorable stories that will help define your product, your company, and your brand. That’s not so hard, is it?
Don’t Start at the Beginning
Today, we live in a world of short attention spans. People want to see and experience something different. When you start to tell the story of your startup, skip the “once upon a time” story and jump right into your first big disaster. Or even your first incredible success. This will help to bring everyone along as you explain how you got there.
Nobody Cares About You
It sounds harsh, but people are interested to know about “how” you did something. People don’t care about how amazing your or your team is. That’s not a good story, and it’s honestly not helpful. People want to know your actual story. So think about things that you can tell them that might benefit them. You’ve been down this road before so you have some good advice and wisdom. And that’s what they want to hear about. Not necessarily about your amazing life.
No, this doesn’t mean that you have to well up with tears talking about your startup. … Read the rest
There are a lot of websites out there that want to help people launch their startup. There are so many people who have a dream of turning their great idea into the next Lyft or Airbnb. They want to make it big, essentially. But what exactly is a startup? Taking a new idea and then growing from a small enterprise into a large business that dominates and alters the existing marketplace. Like Airbnb, for example. The people who have these dreams seem to forget about the business owners who have been able to make a successful living without all the glitz and glamour. These people run small to medium sized businesses (SMB) and focus on providing an established product to the market.
Running a small shop isn’t nearly as sexy as the next Silicon Valley unicorn, but in the European Union small businesses account for 2/3 of employment. And they have some pretty sweet vacation rules over there, so this is something to think about! Where am I going with this exactly? Well, I am going to explain to you why this style of entrepreneurship is a better option.
1) Pre-Existing Market
Research shows that the top reason why startups fail is that there is no market for their product or service. Which kind of makes sense, doesn’t it? These startups are investing their time and money into an idea that nobody cares about yet. And maybe never will. Just because you think it’s the best idea in the world, doesn’t mean that others think so. … Read the rest