This will be my last post in the Instagram for Business series. And I am going to talk about the use of hashtags. Before I do, however, I would like to go on a bit of a rant. I love Instagram. I love social media (except Facebook). But I have a really big problem with people who over use hashtags. I mean do you really need to hashtag every single word in your post? Is that honestly necessary? This is actually relevant to this post. It’s a turn off for me, and I mostly see it in terms of social accounts. Meaning, not for businesses. Which annoys me so I can only imagine how I would feel if I saw 30 hashtags in your post. I would immediately unfollow you. Or really consider following you in the first place. Further, I wouldn’t be thinking about purchasing your product. Why? I already told you I’m fickle.
That being said, you need to be careful with hashtags. Consider the following when thinking about hashtags:
- Are they relevant? Make sure that they fit your brand and your audience. Let’s go back to the bakery example that I’ve been using throughout this post. If you are a gluten-free bakery, perhaps you don’t want to #gluten. Gluten is not relevant to your brand. #glutenfree, however, is. Do you see where I’m going with this?
- Do you have at least one hashtag that’s branded? Maybe consider hashtagging the name of your business.
In the business that I’m in, engaging your clients is a big deal. And it should be for your business also. The more engaged you are with your customers and clients, the more likely they are going to want to buy your product or use your service. The interesting thing about engagement is how much feedback do you really want to receive from your customers or clients? You have to be prepared to respond to the feedback, and make changes to your business or product if necessary. Which means, you need to be prepared for some negative feedback. That being said, hopefully your customers will also provide you with positive or constructive feedback. But that isn’t usually what happens.
Engagement is usually about a two way conversation between you and your customer. Feedback, in my opinion is one way. You have a product or service, and I comment on whether I like it or not. That doesn’t mean you will follow up with me, nor does it mean you will improve your product or service. Engagement, however, does. Engage your customers to find out what they are liking and what they aren’t. Don’t take the negative feedback personally. You want your customers to feel like they’re being listened to, and that you care about them. You should after all. They’re buying into you and your brand.
One thing to consider is how quickly you are responding to DM’s. This is kind of customer service 101, if you think about it. … Read the rest
The third step in this series is to think about your content. You have identified your goals, and you have decided what your brand and voice are. Now you have to figure out what content you want to show to the world. Your content needs to be consistent, but it also needs to be great. It needs to be better than your competitors. You want to give people a reason to choose your business over another.
If I’m being honest, I can be fickle when it comes to why I make certain choices. I’m specifically talking about products, services and brands. I recently went to a store, which will remain nameless, where I had a bad customer service experience. I am not one to ask for help a lot. Almost rare, to be honest. I was buying clothes and someone approached me and asked me if I needed help. I didn’t really need help, but I was looking for something specific and I wanted to make sure that I didn’t miss it. I then asked for the item that I was looking for, and the response I got was astonishing. The sales associate actually said “I don’t even know what that is”. But she didn’t give me the opportunity to explain and she didn’t seem interested in learning about it.
All that being said, I am not going to be returning to that store. Which brings me to this point about being fickle. … Read the rest