Facebook finally has a feature that I can get behind. It is a snooze button that lets you temporarily unfollow friends, Pages or groups for 24 hours, 7 days or even 30 days. Yes, please! One of the reasons that I decided to leave Facebook, had a lot to do with what people were posting. Yes, I could have unfriended them, and maybe that’s what I should have done. But instead of being rude to just one person, I decided to not use the website and instead, live my life. But now with this ability to snooze notifications, maybe I would consider re-joining?
The idea behind the snooze button is so that you don’t have to permanently unfollow, unlike or unfriend things or people on Facebook, while still giving them control over what they see. Facebook benefits from you having a lot of friends or groups. Which is likely attributed to ad targeting, so this feature only makes sense. Facebook, would not like me! What does this mean exactly? Well, instead of deleting someone from your “life” when you’re annoyed with them, you can solve the problem without severing that connection.
I should clarify – Facebook is still testing the Snooze feature. Right now they’re giving people control over their News Feed so they can stay connected with the stories that they find the most relevant. How does this work exactly? Tap the drop down arrow in the top right corner of someone’s post. … Read the rest
One of Facebook’s selling features to advertisers has been that you can use the company’s vast amounts of data to target users. Further to that, you can target users based on almost any personal characteristic. So, for example, if you join a Facebook Group for the baseball team that you are on, in theory, this information is provided to advertisers, and you start to see ads for baseball gloves. What’s interesting about this, though, is that you can also target people for all the wrong reasons. On Thursday, it was revealed that you could target people using anti-Semitic phrases like “Jew hater” and “how to burn Jews”. It was also revealed that Facebook enabled targeting for other hateful groups, like the “Ku-Klux-Klan”.
I honestly feel like all I’ve been doing lately is writing about hate. Whether it’s direct hate, or discrimination or in an indirect way like this. How can this happen, exactly? Facebook advertisers use automated ad buying software that can target users based on specific information that they’ve added to their profile. Users can enter whatever they want on their profile categories like field of study, school, job title or company. Facebook’s algorithm then surfaces these labels when ad buyers (or journalists) go looking for them.
In this particular case, users were entering things like “Jew hater” under field of study. which means, it shows up in the targeting search results and was an actual option for ad buyers. … Read the rest
Facebook is testing a feature that let’s you set your profile to “private” so that only your closest friends can see what you’re up to. Which begs the question, who do you have on Facebook? Clearly these aren’t all your “friends”, if you want to block them from seeing certain things. I can understand if you have a business, perhaps some people on there aren’t your friends. But if you have a personal Facebook account, shouldn’t most, if not all be your friends? I’m saying this a bit tongue in cheek as I know people who have “thousands” of friends. And I ask the question – how do you know all these people? The answer is, they don’t. They make friend requests, but don’t really know who they’re talking to.
And maybe that’s why this is becoming a new feature. As of right now, you aren’t able to make your profile private. But Facebook seems to be testing it out in their Android beta app. Which means, we don’t necessarily know what is going to be included in it. You can already hide certain parts of your profile so they are only visible to certain people. Which makes us wonder if Facebook is simply streamlining the already available features. What is unclear is whether or not people will know that they’re viewing a separate profile. And if not, would they go and tell everyone about your hidden profile?
Private profiles could help Facebook feel a bit more personal. … Read the rest