It’s officially been 10 years since we saw the first hashtag. Keep in mind this was long before iPhones, Android phones, or even a Twitter app. One Twitter user came up with the idea of using the “#” symbol to start grouping tweets together. That early Twitter user was Chris Messina. Not to be confused with the actor Chris Messina who starred in the Mindy Project. He said the idea originally stemmed from a couple of Internet throwbacks – IRC and T-9.
IRC, or Internet Relay Chat, is an old web standard that allowed messaging via group chat rooms. The format we now know as a hashtag, was already a well established part of IRC in 2007. This allowed users to group similar messages together using the # sign, so it only made sense to bring the same dynamic to Twitter.
Messina also notes that it was easier to type the # on old phones that used T-9. You remember what T-9 was right? An early form of predictive text when you still had to tap out messages using your phones keypad. It wasn’t an easy task. You had to hit “3”, three times, in order to get the “f” key. Yes, I used that example for a reason. Life was much harder back then.
What is interesting though is that Twitter’s founders came extremely close to ignoring the idea completely. I mean, I can’t really blame them. It was an old way of communicating. … Read the rest
I wrote a few articles lately around social media engagement. Specifically as it relates to Instagram. But the idea of engagement is huge from a social media perspective. There are many different ways to engage your customers or consumers, but finding what works best for you might be difficult. There are so many different tactics and suggestions from experts, that sifting through it all can be time consuming. And maybe even confusing, if you’re not social media savvy. In today’s post, I am going to specifically talk about how using a video bumper can help with social media engagement.
First of all, I should explain what a bumper is, and how it can be used from a social media perspective. In broadcasting, a bumper is usually a brief announcement. Depending on the type of bumper you’re using, that dictates where it is located and if it contains other elements like a voice over. They are usually brief (about 15 seconds) in length. Specifically, a social media bumper directs your traffic to your social media page(s). It’s a great marketing tool as it allows people to gain awareness of your pages and it promotes engagement from your audience. Bumpers are sometimes displayed during your video, but they can also be seen at the end. It all depends on where you want the information displayed. Or what kind of video you’re showing. Perhaps you want to direct people to your content during the video.… Read the rest
I am very interested in how people use technology in order to enhance their lives. Sure, you might be thinking all technology enhances people’s lives. And it does in some ways, but how are people using that technology and what is the outcome? That’s what I find genuinely interesting. Call me a nerd, or whatever you would like, but it really does drive me in a way to learn more. For example – at what point did dating change? Likely around the time that people realized that the internet would be a good tool to connect people. Remember in the early 2000s when meeting someone online was taboo? Remember how you were a social pariah if you couldn’t meet someone in person?
All of that has changed. Why? Technology! Which is what I find so fascinating about it. How did we get from point A to point B? And how many people are in successful relationships as a result? There are so many dating apps on the market now. Which one you choose will depend on what you’re looking for. My further fascination around this particular topic is when apps become exclusive. What is the measure for determining whether or not you can use a particular dating app? How is that information verified? Can I provide false information and still use the app? This is all very intriguing to me mostly because you’re using technology to complete an action. Much like banking, but the end result could be very different.… Read the rest