YouTube has officially announced a new update to its iOS app, that will allow users to live stream more content and add better moderation tools for its chat system. The YouTube app for iOS now supports allowing users to live stream their iPhone’s display directly, without having to use the standalone YouTube Gaming app. Which was a previous requirement. This feature has been available for Android users for some time now, which makes it a welcomed addition for iOS users who want to live stream their iOS device without using a separate app.
It seems to me like YouTube requires you to go to different apps to do different things. Maybe it’s just an iOS requirement. But, for some reason, they don’t make using their platform easy. Especially when it comes to creating content and posting it online. So I’m happy to see that they’re making some changes to at least make it easier for users. After all, who is going to use an app that requires them to jump through hoops?
In addition to this update, YouTube is also making lower latency streaming possible on iOS devices as well. Which should make it more appealing for content creators to keep an eye on their chat streams as they happen. It also means that for people watching, they can have a more real time conversation with the creator. YouTube will also be rolling out better chat moderation tools for content creators too.… Read the rest
YouTube is probably the one Google product with the most amount of changes. Over the last several months, the company has been testing a series of new features for its mobile and desktop experiences. They were all announced and launched yesterday, along with a new and refreshed logo. But is the logo really that different? Yes, I can see the difference when it is placed against the old logo. But honestly, when I first saw it, I kind of thought it was the same. Which is probably a good thing. YouTube’s logo is pretty iconic, so any change is going to be a big deal. Which is why its important that the refresh keeps the look just as recognizable. And it did, in my opinion.
But that’s not all. YouTube has refreshed both its desktop and mobile versions with a new look and new features too. On the desktop version, there’s a clear material design for the entire site, along with the long awaited features like dark mode. Which people seem to want with a lot of things. And I can’t really blame them. The desktop design appears more like the other Google products. Or at least, I Think it does. The toolbar on the left side kind of emulates Google Hangouts in a way. So it seems like they’re making the products consistent. Which is good from a branding perspective. And usability, really.
What else has YouTube done? If you come across a video that has been taken in the vertical orientation, YouTube will now shape the player so that the video takes up more of your phone’s screen. … Read the rest
I wrote a few articles lately around social media engagement. Specifically as it relates to Instagram. But the idea of engagement is huge from a social media perspective. There are many different ways to engage your customers or consumers, but finding what works best for you might be difficult. There are so many different tactics and suggestions from experts, that sifting through it all can be time consuming. And maybe even confusing, if you’re not social media savvy. In today’s post, I am going to specifically talk about how using a video bumper can help with social media engagement.
First of all, I should explain what a bumper is, and how it can be used from a social media perspective. In broadcasting, a bumper is usually a brief announcement. Depending on the type of bumper you’re using, that dictates where it is located and if it contains other elements like a voice over. They are usually brief (about 15 seconds) in length. Specifically, a social media bumper directs your traffic to your social media page(s). It’s a great marketing tool as it allows people to gain awareness of your pages and it promotes engagement from your audience. Bumpers are sometimes displayed during your video, but they can also be seen at the end. It all depends on where you want the information displayed. Or what kind of video you’re showing. Perhaps you want to direct people to your content during the video.… Read the rest