I wrote a few articles lately around social media engagement. Specifically as it relates to Instagram. But the idea of engagement is huge from a social media perspective. There are many different ways to engage your customers or consumers, but finding what works best for you might be difficult. There are so many different tactics and suggestions from experts, that sifting through it all can be time consuming. And maybe even confusing, if you’re not social media savvy. In today’s post, I am going to specifically talk about how using a video bumper can help with social media engagement.
First of all, I should explain what a bumper is, and how it can be used from a social media perspective. In broadcasting, a bumper is usually a brief announcement. Depending on the type of bumper you’re using, that dictates where it is located and if it contains other elements like a voice over. They are usually brief (about 15 seconds) in length. Specifically, a social media bumper directs your traffic to your social media page(s). It’s a great marketing tool as it allows people to gain awareness of your pages and it promotes engagement from your audience. Bumpers are sometimes displayed during your video, but they can also be seen at the end. It all depends on where you want the information displayed. Or what kind of video you’re showing. Perhaps you want to direct people to your content during the video.… Read the rest