The HTC “UH OH” (ugh) plan that will launch in the next few weeks along side the HTC One M9 in a weeks. The free program will replace your phone if you crack a screen, drop the phone in water or even switch carriers within the first 12 months of purchase. If you don’t use the Uh Oh Protection in the first year you will receive a $100 discount on their next HTC One purchase. Look for this deal to build loyalty with customers. It might be a little to late for HTC to gain the foothold it once had on the smartphone market but this is a great step.
HTC LAUNCHES INDUSTRY-LEADING UH OH PROTECTION WITH THE ALL NEW HTC ONE M9 TO ENSURE THE WORLD’S BEST LOOKING SMARTPHONE STAYS THAT WAY
Innovative program covers cracked screen or water damage for 12 months, or provides $100 off the next HTC One.
Bellevue, WA —March 18, 2015 — Because bad things happen to good smartphones, HTC America Inc. unveils UH OHTM Protection, a new industry-leading initiative that protects U.S. customers who purchase the new HTC One M9 against life’s uh-oh moments. UH OH Protection includes one free replacement within the first 12 months for a cracked screen, water damage or if you decide to switch carriers.
HTC UH OH Protection provides consumers who damage their new HTC One M9 with an untimely fall onto the pavement or into a toilet with a free phone replacement within 12 months of purchase. Consumers who don’t take advantage of UH OH Protection within the first 12 months will receive $100 towards the purchase of a future HTC One.
“With the HTC One M9, we didn’t stop with creating an award-winning smartphone and amazing user experiences. We created an innovative new program that ensures the best phone on the market stays that way,” said Jason Mackenzie, president of HTC Americas. “We want our customers to have the confidence to use their new HTC One and the peace of mind that HTC has your back if something unfortunate happens to it.”
Based on a Google Insights Survey conducted in March 2015 with individuals that had damaged their smartphone:
- 69% of respondents said they have damaged their phone in the past 12 months, and o 47% of those that have repaired their phone spent $100 or more, while
- 25% are currently using a damaged phone
“While other smartphone companies look at uh-oh moments as a way to profit off of you, we are focused on adding value to owning an HTC One. If you don’t need UH OH Protection, we are going to give you $100 off your next HTC One,” said Mackenzie. “If something does happen, we’re going to take care of you – quickly.”
How UH OH Protection Works
UH OH Protection is automatically provided with HTC One M9, which will be going on sale soon. With a call to HTC Care at 1 (866) 449-8358, an HTC Care team member will arrange to overnight a replacement phone. It is a simple and hassle-free process.
For more information, visit http://www.htc.com/us/uh-oh-protection.
