This network will not be cheap to set up nor is this going to be a overnight venture. This a partner ship between Salesforce, Toyota and even Microsoft. Salesforce.com will invest $2.7 million, Toyota $5.4 million and Microsoft will add $4.3 million in the platform. The first cars that will be able to use social networking capabilities will be Toyota’s electric vehicles and hybrid cars. Both of which will not hit the market till next year. One would think that Kia would have came up with this first since they do a lot of out of the box marketing. Come to think of it Ford as well should have done this already since they are very tech heavy with their car line ups.