She goes on to say “However, there is also evidence that the term ‘app store’ is used by other companies as a descriptive term for a place to obtain software applications for mobile devices.” Thus Apple’s use of the phrase “App Store” was “more descriptive than distinctive.” Microsoft and Apple are also fighting over the term — and Microsoft has said that the term “App Store” is “generic for retail store services featuring apps.” Apple’s case against Amazon is currently being heard by an appeals board.