If they do go all out with this plan that we in the tech world are all speculating on; then a Google-branded MVNO along with Google Voice integration and add to that all the Android devices out there. It would be a very big conflict of interest and also would make Apples closed system look wide open. Let us not forget about the Motorola deal. This all put together would give Google great amounts of control over the user experience. The thing is I like Google's control systems. They still let you do what you want for the most part.