How did Mr. Cook do on his first big show? As expected. He was to the point and dry. There was no charisma on stage and the applause that came was far and weak at all points. It seem almost fitting that it was "just" an iPhone 4S and not a iPhone 5 that came out. Now can the media really hammer Mr. Cook? No, he did just fine. It's just that the phone was not what people expected nor was it Steve up there.