Apple has what Steve Jobs said was not needed. A small form factor tablet. Apple finally unveiled the iPad mini and the price. $329, which was on the higher side of all estimates. I am very disappointed with the pricing of the iPad mini. I understand that Apple likes to put a premium on their devices. However, the iPad Mini is too expensive compared to the Amazon Kindle Fire HD and Google Nexus 7 that start at $199. Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing said “The iPad is far and away the most successful product in its category. The most affordable product we’ve made so far was $399 and people were choosing that over those devices.”