1st Hermès now luxury brand Burberry Comes to Apple. Burberry will join the likes of Rolling Stone, NME and Vice with their own curated channel on Apple Music.

While Burberry is not a the only brand on Apple Music it is however the first fashion brand with a channel. Apple Music is not live like Beats1. It’s more like a streaming station similarly to a Pandora or Spotify. Burberry will have various British artist performances. It may sound strange for Burberry to do this but it is not their first time in the music arena. Plus its current retail chief, Angela Ardhents is the former Burberry CEO. Also Apple wants to do what it can to gain the support of the fashion industry as it continues to try to make Apple Watch a more than a tech toy for early adopters.

Burberry has something called Burberry Acoustic which it has been using to collaborate with musicians. Some of the artist they have been working with are Tom Odell, James Bay and Keane. You can listen those arist on Burberry’s website right now. So what will make Apple Music’s Burberry channel different? The Burberry channel will have exclusive videos to go along with that music.