TagSmartwatchTag Heuer Apple Watch Competitor Live Event is going on right now.  The Apple Watch the only smart watch selling right now. However that is because it’s an Apple product. Apple set the bar for all future smartwatches. Luxury watchmaker however see the Apple Watch as a gadget not a real watch. No one has been more vocal Tag Heuer. Today is put up or shut up time for Tag Heuer as it unveil its first-ever smartwatch.

The Tag Heuer smartwatch will be part of the Carrera line, run Android Wear and starts at $1,800. That entry price alone takes it out of competition with the Apple Watch which starts in the $300’s. However is this a great example of what a luxury smartwatch will be like? Check out the press conference is below.