Porsche is making the news these days. Right now, they are trying to shake things up in the world of technology. My impression of Porsche is that they make luxury (and expensive) automobiles. I do not personally own one, but I’ve always admired their design. But it seems like they’re making some changes, and I think that it’s necessary. Why? Well, in general, there is a shift away from spending $100,000 (or more) on a luxury sports car, and putting that kind of cash towards something like a Tesla.
In general, I think that cars are changing. I think that the younger generation of drivers are looking to manufacturers like Tesla in the way that our parents and grandparents looked at certain brands of cars. But these aren’t your grandparent’s cars anymore. Which is why it’s no surprise that Porsche is targeting Tesla with their Mission E Cross Turismo SUV. Technically, it’s a CUV, but Porsche is labeling it an SUV. The intent is to directly compete with the Model X.
Like the Mission E — and really all Porsches — the Cross Turismo will be quick. With two electric motors, the all-wheel-drive, 600 horsepower vehicle will go from zero to 100 kilometers per hour in less than 3.5 seconds. For comparison, the P100D Model X reaches the same mark (zero to 60 miles per hour) in 2.9 seconds. Both of these companies are combining the ability to go fast, with a car that is more family friendly. Giving its target audience, the best of both worlds.
But they’re not stopping there. Porsche is toying with the idea of getting into the flying taxi industry. A lot of companies are thinking about moving this way. It’s almost like the race to the moon in some ways. Uber is the most recent company to join this bandwagon, but Porsche making this consideration is truly interesting, in my opinion. The big question is why are they thinking about this?
While the answer to this isn’t known specifically, some are suggesting that it might be self-motivated. Meaning this would provide Porsche with the opportunity to fly places, rather than have to drive. But I’m not buying that. It would take too much time, money, effort and resources to develop that kind of technology. Why not just make an acquisition of a company that’s already offering this?
As I mentioned earlier on in my post, I think the real reason that they’re looking towards these technological ideas is that they’re in need of a change. I think that the people who are buying Porsche’s are older, and they are worried that they won’t be able to compete on the market with the younger crowd. I think they also need to diversify a bit and get into some new technologies in order to stay competitive. Personally, I’m not sure that flying taxis is the answer, but I think it’s an interesting project to target, nonetheless.