Barnes & Noble announced a new version of their e-reader. The tagline for it is “Nook, The Simple Touch Reader”. The price is set at $139, Wi-Fi-only and as the name states it will feature a 6 inch touch-enabled e-ink colorless display. You can get it starting June 10 in stores and pre-order right now.
Barnes & Noble took a clear shot at Amazon’s Kindle by stating that the Nook gets twice the battery life as “the other leading eReader available.” While getting more juice out of the device they still squeeze out 50% more contrast and 80% less flashing when turning pages than the Nook 1st Edition. Barnes & Noble now has 25% of the eReader market but this could help them get more.
CEO William Lynch. “Touch makes it simple to use, and the beautifully compact design makes it the most portable eReader in its class. Add to that an unmatched battery life, the most advanced paper-like touch display on the market and wireless access to the world’s largest digital bookstore, and we believe that for readers of all ages, the All-New NOOK is the best eReader on the market, and a great value at $139.”
At first it seems that Barnes is taking a step back with this new Nook. I mean The Nook Color sales very well and just received a software update adding apps, Adobe Flash and games. Many considered it better than the Kindle. Also at only $249 it was a nice second choice to the iPad. An SEC filing earlier this month leaked plans for a “new eReader device” on May 24.
All those that follow technology assumed Barnes would announce a new tablet with more power and features not a step back into a e-reader. We were wrong but this may work out for the best; still skip the “new” Nook and get the Nook Color instead.