$6 Billion in ‘Cyber Week’ U.S. Online Spending Sets New Weekly Record as Three Individual Days Surpass $1 Billion Threshold
Free Shipping Incentive Used on Nearly Two-Thirds of Online Transactions During Most Recent Two Weeks
RESTON, VA, December 4, 2011 – comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 32 days of the November – December 2011 holiday season. For the holiday season-to-date, $18.7 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. The most recent week saw three individual days eclipse $1 billion in spending, led by Cyber Monday, which became the heaviest online spending day on record at $1.25 billion. Tuesday, November 29 reached $1.12 billion, while Wednesday, November 30 reached $1.03 billion. These three billion dollar spending days currently rank as three of the four heaviest online spending days in history (with Cyber Monday 2010 being the other).
|2011 Holiday Season To Date vs. Corresponding Days* in 2010
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc.
|November 1 – December 2||$16,257||$18,697||15%|
|Thanksgiving Day (Nov. 24)||$407||$479||18%|
|Black Friday (Nov. 25)||$648||$816||26%|
|Thanksgiving Weekend (Nov. 26-27)||$886||$1,031||16%|
|Cyber Monday (Nov. 28)||$1,028||$1,251||22%|
|Week Ending Dec. 2||$5,164||$5,959||15%|