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Instagram takes on Snapchat with Instagram Direct

Instagram trying to capitalize on the recent boom in the mobile messaging app wars. Instagram Direct lets users send/receive photos, videos and text messages privately with other Instagram users as well as groups of Instagram users.

instagramdirect

Instagram trying to capitalize on the recent boom in the mobile messaging app wars. Instagram Direct lets users send/receive photos, videos and text messages privately with other Instagram users as well as groups of Instagram users.

From how you capture photos and videos to the way you start conversations through likes and comments, we built Instagram Direct to feel natural to the Instagram experience you already know. When you open Instagram, you’ll now see a new icon in the top right corner of your home feed. Tap it to open your inbox where you’ll see photos and videos that people have sent to you. The pos“To send a photo or video to specific people, tap the camera button to enter the same simple photo or video capture and editing screens. At the top of the share screen, you’ll see the option to share with your followers (‘Followers’) or to send to specific people (‘Direct’). To send using Direct, tap the names of the people you want to send your photo or video to, write your caption, tap ‘send’ and you’re done.”

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