It feels like everyone who produced ad spots for this year’s Super Bowl with gen AI failed in terms of making gen AI seem useful or like something worth getting excited about. Though we’ve seen plenty of AI generated commercials before (at previous Super Bowls, no less), this year’s event was oversaturated with them. That’s in part because image and video generation models have become more somewhat sophisticated in the past year – though still subpar compared to what humans create – just better enough for a number of brands to be now comfortable having their names associated with AI-derived footage.
Also, it’s much, much cheaper and faster …
