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NHL, NBA, MLB and NASCAR team up to form 120 SPORTS

What happens when the sports team to offer their fans digital content? You get the a digital network that is similar to the one that the NFL announced. 120 Sports will be a digital channel that will focus on original content. The channel is a collaboration between the MLB, NBA, NHL, NASCAR and Time Inc.

120 Sports

 

What happens when the sports team to offer their fans digital content? You get the a digital network that is similar to the one that the NFL announced. 120 Sports will be a digital channel that will focus on original content. The channel is a collaboration between the MLB, NBA, NHL, NASCAR and Time Inc. Some college teams will be part in the mix as well but they were unnamed at the time of writing.

120 Sports is a first-of-its-kind network partnership involving multiple leagues and media properties created for the digital generation and the devices it uses most. In 120 Sports, today’s fans will have access to unauthenticated video programming through a new platform built to intuitively integrate video and data in ways they haven’t experienced before. At launch, content partners will include 120 Sports equity investor Time Inc. (owner of Sports Illustrated) as well as the NHL, NBA, MLB.com, NASCAR and leading collegiate conferences via Campus Insiders (a joint venture between IMG College and Chicago-based digital sports media company Silver Chalice).

The NFL’s Now network will not have live action. Seems 120 Sports’ will take that as a standard. They will focus on only two-minute segments. These segments will breaking news, ESPN Top 10 quality highlights and detail analysis of games. 120 Sports will stream on your desktop, smartphones, tablets and “connected devices.”  We assume “connected devices” they mean AppleTV, Roku, Google Chrome and TiVo. 120 Sports will start streaming this spring. Thankfully you won’t need a subscription get your stream on.

 

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