Beats by Dr. Dre has been getting a lot of press of late thanks to Apple. Before the Apple buzz Beats was known for its headphones and its uncanny talent to be in the hands of high profile celebrities. Apple has picked up a brand that knows as well as anyone how to be effective in terms of marketing.
The Beats by Dr. Dre new World Cup commercial titled The Game before the Game is nothing short of phenomenal. At over 5 minutes this commercial is more like a short film than anything else. The song “Jungle” by X Ambassadors & Jamie N Commons used is however not as epic as The Man by Aloe Blacc in previous commercial.
Before the goals, before the glory, there is an unseen game played in the locker room. Watch how the best prepare for greatness with Beats SOLO2 and Studio. This is how the game is won.
Some of the athletes you can expect to see are Neymar Jr., Bacary Sagna, Bastian Schweinsteiger, Blaise Matuidi, Cesc Fàbregas, Daniel Sturridge, Chicharito, Jozy Altidore, Luis Suárez, Mario Götze, and Robin van Persie.
As far as celebrities you have the whose who of stars. Neymar da Silva Sr., LeBron James, Lil Wayne, Nicki Minaj, Rafaella Beckran, Rio Ferdinand, Serena Williams, Sydney Leroux, Stuart Scott, and Thierry Henry.
UPDATED Jay-Z remix below:
Beats by Dre has released a new ad featuring a World Cup-themed verse from Jay Z on this already epic ad. This “Jungle” remix debuted during Sunday’s NBA Finals game where Miami Heat got destroyed by the Spurs. The full song is available on Beats Music.