Fans of Cosplay and cool superhero clothes rejoice. No, I am not talking to you T-Shirt loving guys out there. Her Universe has teamed up with Marvel Entertainment and Disney Consumer Products to create a collection of Superhero apparel for the big female fan base of Marvel Universe. The Marvel by Her Universe line will feature fan favorite Marvel characters on fashion tops, tanks, dresses, cardigans, hoodies, skirts and of course leggings. The line is meant to inspire fangirls of all ages to channel their inner Super Hero.
“This collaboration with Her Universe presents our brand in exciting new ways at retail while reinforcing Marvel’s values of empowerment and strength amongst our female demographic.”
The line will not be only have male iconic heroes such Spider-Man, Avengers, Loki, Thor, Iron Man and more but will also have strong female characters Black Widow, Elektra, She-Hulk and Ms. Marvel. The female characters will also be spotlighted in their own comics. The comics are part of Marvel’s new “Characters and Creators” initiative. The goal of the initiative is to speak directly to women and girls.
“At Marvel we actively seek innovative opportunities to leverage our iconic characters in the marketplace and expand our storytelling to a larger audience. This collaboration with Her Universe presents our brand in exciting new ways at retail while reinforcing Marvel’s values of empowerment and strength amongst our female demographic.” ~Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products.
Actress and entrepreneur Ashley Eckstein launched Her Universe with her business partner, The Araca Group, in 2010. She is also the voice of Dagger on the animated series, Marvel’s Ultimate Spider-Man. Ashley and Araca created Her Universe because she felt no one was addressing the expanding market of female sci-fi and fantasy fans. Her Universe first agreement was with Lucas Licensing which is now owned by Disney who also owns Marvel. The success of that Star Wars line lead to deals for collections based on BBC Worldwide’s Doctor Who, CBS’ Star Trek and AMC’s hit zombie show The Walking Dead. The Marvel apparel and accessories from the Her Universe collection will be available online at HerUniverse.com and ThinkGeek.com as well as through national retail outlets such as Hot Topic.
I am so excited to announce that we have joined forces with Marvel for a Her Universe line of apparel. The fans have been asking us to make Marvel merchandise and it’s been on my wish list for a long time! There are so many compelling characters in the Marvel Universe and it is a dream come true to be able to collaborate with Marvel and design with these celebrated Super Heroes and villains! ~Ashley Eckstein, Founder of Her Universe