It has been awhile since we have heard anything from Apple about acquiring Beats Electronics. Today Apple has officially welcomed the makers of Beats Music and headphones to the family. The announcement came after Vivendi/Universal Music Group stated that Apple had successfully purchased 13% of its shares in Beats Electronics. Apple officially welcomed Beats into the Apple family via a microsite. Apple seems very excited about what’s to come. Tim Cook did say this year Apple would have a host of new products. We are still waiting. Maybe Beats Electronics will help speed that along. We only have 4 months left this year Mr. Cook. Going forward Beats products will be sold through Apple’s online store.
“Today we are excited to officially welcome Beats Music and Beats Electronics to the Apple family. Music has always held a special place in our hearts, and we’re thrilled to join forces with a group of people who love it as much as we do. Beats cofounders Jimmy Iovine and Dr. Dre have created beautiful products that have helped millions of people deepen their connection to music. We’re delighted to be working with the team to elevate that experience even further. And we can’t wait to hear what’s next.“ ~Apple
“Musicians rely on their instruments to give structure and form to their imagination. At the dawn of digital recording, the Macintosh computer was the instrument of choice. At the beginning of portable digital music, the iPod placed the library of the world’s music in your pocket. The iPhone became not only an instrument for music but also the center of your connected life. The iPad extended this capability with a user interface and apps that allowed you to compose a symphony on the subway. Starting today, we at Beats are fortunate to add our instrument to this legacy by joining Apple. The products we build together will allow us to reimagine sound once again and to continue this great tradition of bringing imagination to life.“ ~Beats