Netflix has announced in blog post and video that it’s splitting the DVD-by-mail business away into a new. The new venture will be called Qwikster. I see this new venture as just one more step to leaving the DVD business for good. The recent price changes already split the cost for each service. This step takes effect in a few weeks and will force customers to go to two different websites. They will also get two two different sets of movie ratings and queues and two different charges on their bills. The separate sites will make it more difficult to manage for customers and that may be what Netflix wants.
Lack of communication for the backlash that Netflix has gotten may be justified but it seems that they don’t really care much. It’s very clear that Netflix is movie streaming company and does not care much if DVD subscribers jump ship. They plan to add a lot of new streaming content in the next few months. We will see. Until Hulu gets rid of ads, I’ll still be a loyal Netflixer