Apple is finally getting into business with Hollywood. And it’s about time, right? This is not a surprise for some, since Apple hired two top executives from Sony TV back in June. But what might be surprising is the way that Apple is going about this. What do I mean? Well, unlike Disney, they aren’t interested in getting into the streaming business. Or at least that’s what they’re saying right now. They are interested, however, in making movies and TV shows. And they’re throwing a pile of money at it. $1 billion, to be exact. But, according to some, that’s not even going to pay the bills.
Apple wants to make 10 shows that would rival Game of Thrones or House of Cards. Epic series that everyone wants to watch. To put this into perspective, HBO spent about $2 billion last year on content alone. Whereas Netflix spends about $6 billion a year. So it doesn’t seem reasonable that Apple would get very far with just $1 billion. That being said, maybe Apple just wants to get their feet wet. After all, they’re still going to want to play nice with the likes of Netflix. Because they want people to stream shows on their iPads and iPhones.
Other reports are suggesting that Apple only wants to do a couple of heavy hitter type shows. Not the full 10. But this is bigger than the money. This is about Apple breaking into Hollywood. … Read the rest