Washington, DC can get Bud Light delivered under an hour with an app. I’m not of a legal guy. That said, how is this legal? The 1st step is age verification. The app also checks your credit card to make sure you’re legit. Finally there’s a manual check when the beer is delivered to your door. Ok, now that moral claw is out of the way. This is just in time for the NLF playoffs and upcoming Super Bowl. The folks at Anheuser-Busch InBev are making it possible for people in Washington, DC to take couch potato to the next level. They won’t have to even leave the house to add to the beer gut. To replenish their supply Bud Light simply download the app and you can order up to 100 cases of the beer. Anheuser-Busch InBev promises that it’ll arrive at your door in under an hour.
“Anheuser-Busch always pushes the boundaries in developing services that enable spontaneous fun through ‘Up for Whatever’ experiences. We’re delighted to partner with Anheuser-Busch to bring a fresh, new way to enjoy Bud Light to market.” ~ Stephen Clements, Executive Creative Director, AKQA.
MillerCoors has already hooked up with Drizly for Miller Lite deliveries in Boston, New York, Seattle and DC. So while AB InBev certainly isn’t the first to offer beer delivery it is one of the bigger names out there to do so. As of now the app is only available on Android. Anheuser-Busch InBev promises that there is an iOS version on the way soon.
“Bud Light Button” App To Provide Washington, D.C. Residents with Bud Light and “Up For Whatever” Experiences
ST. LOUIS (January 15, 2015) – Anheuser-Busch is bringing consumers a new way to order and enjoy Bud Light with the brand new Bud Light Button. The Bud Light Button is a beer delivery app that allows users to order Bud Light with one easy tap of the finger. What separates the Bud Light Button from its competitors is the unique “Up for Whatever” experiences that could accompany special deliveries made through the app. The app will launch initially in the Washington, D.C. area on January 15, 2015.
When consumers download the Bud Light Button, they may get more than just beer. The brand is infusing the new app with “Up for Whatever” experiences, designed to inspire spontaneous fun. As a result, Bud Light Button users may receive an “Up For Whatever” experience with their delivery.
“Some people will get just a little something extra, like Bud Light-branded gear, but once in a while, we’re going to deliver a really over-the-top, amazing experiences,” said Lucas Herscovici, Anheuser-Busch vice president of consumer connections. “Maybe that means we show up with a DJ who turns your gathering of friends into an amazing event. The only way to find out for sure what we’re going to do is to grab your phone and use the Bud Light Button.”
As Anheuser-Busch works to deliver on its dream of becoming the top consumer packaged goods company in digital, it is constantly looking for innovative ways to enhance the consumer’s experience. Bud Light partnered with its digital innovation agency of record AKQA and platform provider Klink to create a unique service that will separate Bud Light from its competitors – by delivering beer and “Up for Whatever” Bud Light experiences.
“Anheuser-Busch always pushes the boundaries in developing services that enable spontaneous fun through ‘Up for Whatever’ experiences,” said Stephen Clements, Executive Creative Director, AKQA. “We’re delighted to partner with Anheuser-Busch to bring a fresh, new way to enjoy Bud Light to market.”
The Bud Light Button app is currently available on the Android platform with iOS coming soon, allowing easy and quick beer delivery. Once installed, users can scan their credit card for easy repeat purchase. The app then tracks the user’s current location, so ordering is as simple as tapping the button. Consumers can order between 1 to 100 cases of beer and get it delivered in under an hour by Klink, a new alcohol delivery app that utilizes independent retailers to fulfill deliveries.