Shazam‘s next growth target is TV. They have now have a partnership with Syfy‘s new show Being Human.
The way it will work is; The Shazam logo will be ‘embedded’ into the program ready for users to tag the show. This entails them holding their phone up so that it can listen to and recognise the episode in question from which Shazam will give links to exclusive video and previews of upcoming episodes, access to playlists from the series, downloads and competitions. One way to think of the technology is as an audio barcode, which instead of relating to a particular song, points to a TV episode.
Last year Shazam was used on the season finales of Warehouse 13 and Eureka. Shazam is also using the tech with other partners such as HBO, Levi’s Dockers, Lynx and well…Syfy.
My question is hey GetGlue, Why are you not doing this. It seems it would be a great feature to turn the company from fun to profit machine via raw data for the networks. Just a thought.