Redbox said that they will increase their daily DVD rental fees to $1.20 from $1. The statement said “The price change is based on an increase in operating costs, including higher debit card fees that went into effect October 1. This is the first time in eight years Redbox has raised our daily DVD rental price.”
Redbox will continue to charge $1 for the first day of each DVD rental until November 30th. Blu-ray ($1.50 per day) rentals and video game rentals ($2 per day) are not affected by this change. I’m sure unlike Netflix people are still going to keep using Redbox because of the convenience.
Direct from Redbox:
Why did you raise prices?
The price change is based on an increase in operating costs, including higher debit card fees that went into effect October 1. This is the first time in eight years Redbox has raised our daily DVD rental price.
Why did you pick $0.20?
The amount was selected to best offset expenses, while keeping our value commitment to customers. We conducted several months of testing and with careful consideration, decided the 20 cent adjustment would work best to keep prices as low as possible.
Is the new price just for the initial night or all nights?
The new price is the daily rental charge.
Are you raising prices on Blu-ray™ Discs and Video Games, too?
No, Blu-ray™ Discs and Video Games will stay at their current daily rates ($1.50 a day for Blu-ray Discs and $2 a day for games).**
I rented a disc before the price increase and returned it after. Will I be charged the new price for the additional nights?
You’ll be charged the original daily rate that was listed at the kiosk when you first rented your DVD.
Will you ever go back down to $1 a day?
Redbox has no current plans to change prices again. But if you’re interested in renting DVDs for a discounted price of $1 for the first day at Redbox, you still can when you reserve your rentals online! From 10/31 to 11/30, go to Redbox.com to reserve any DVD (even new releases) for $1 for the first day. Additional rental days will be $1.20.*
Are you providing additional services to accompany the increase?
We are always looking for opportunities to enhance our services for you with things like smart phone apps, games product, and more of the top new releases.
Is there a promotion that I can reserve a DVD online for $1?
Yes. From 10/31 to 11/30, reserve any DVD (even new releases) for $1 for the first day. Additional rental days will be $1.20.*
How do I reserve a DVD online?
For more information about reserving online, click here.
Is the maximum rental period still going to be 25 days?
No. The maximum rental period may vary by kiosks. In most cases, the maximum rental period for a DVD is 20 days, a Blu-ray Disc is 23 days and a Video Game is 30 days.
How long is the rental period?
Your rental period ends at 9:00 p.m. the day after you rent. Want to hold onto your disc for longer? No problem. For each additional night you keep it, you’ll be charged for another rental period + applicable tax. If you hold onto your disc for the maximum rental period, you’ll be charged the maximum charge and the disc is yours to keep. Those fees are $24 + tax for DVDs*** ($25.40 in Maryland), $34.50 + tax for Blu-ray™ Discs ($35.51 in Maryland) and $60 + tax for video games ($61.48 in Maryland).
*Maryland pricing for online reservations: $1.00 the first day, $1.27 for additional days. May not combine offers. Normal rental fees apply after first day.
**Maryland pricing for Blu-ray and games: $1.59 a day for Blu-ray; $2.12 a day for games.
***At kiosks where DVDs rent for $1, the maximum rental period remains 25 days and the maximum rental charge is $25.