It’s no Secret #IamNoAngel but I Am Beautiful. That is the mantra of 60% women in the United States. However, some genius was creative enough to use it in a campaign. The folks at Lane Bryant were bold and brave enough to support that idea. The internet has embraced the idea which is a reality for a lot of women. You do not have to fit into a certain size to be beautiful. The short 30-second ad features gorgeous plus-size models sporting bras and panties from the new Cacique by Lane Bryant collection.
The ad is in black-and-white and without any music. I would have preferred some music to get me excited however even without it I was captivated. The sound bites from the models was your main focus. As each one stood proud as she declared that she is no angel. It’s a not so subtle jab at Victoria’s Secret and social media is loving it. It’s a trending hashtag and women are posting their own photos with #ImNoAngel. If Lane Bryant milks this right, the positive PR for the #ImNoAngel campaign can morph from a cool concept to a viral success.
“The Lane Bryant #IMNOANGEL initiative celebrates women of all shapes and sizes by redefining society’s traditional notion of sexy with a powerful core message: ALL women are sexy. The women who wear Cacique know that sexy comes in many shapes and sizes. They’re no angels—and they own it. Join the women who are redefining sexy by posting your personal statement of confidence using the hashtag #ImNoAngel. ~Lane Bryant