PopJam CEO Alex Tew maker of Million Dollar Homepage has created Do Nothing For 2 Minutes, a site whose purpose is pretty self-explanatory. You have to sit there for 2 mins doing nothing. Can you sit in front of your computer and not touch your mouse or keyboard for a measly two minutes? It’s actually not as easy as it sounds, especially if you work in a web-intensive field.
One would think this would not take off but you would be wrong. The site has had over 20,000 uniques in just 8 hours after launch. The Dev goes on to say:
“I had been thinking how we spend every waking minute of the day with access to an unlimited supply of information, to the point of information overload. i also read somewhere that there is evidence that our brains are being re-wired by the internet, because we get a little dopamine kick every time we check our e-mail or Twitter or Facebook and there’s a new update. So we’re all developing a bit of ADD. which is probably not great in terms of being productive.”