“Modernizing our Album Award to include music streaming is the next logical step in the continued evolution of Gold & Platinum Awards” said RIAA chairman and CEO Cary Sherman.

We knew that this was going to happen sooner or later. We jus didn’t think it would be this soon. Going forward the RIAA will start taking counting music streaming numbers towards Gold and Platinum certification. That’s right the Recording Industry Association of America (RIAA) finally feels that streaming music merits a nod. RIAA will take into account not just audio but also video streaming numbers in when certifying an album gold or platinum. The writing was on the wall since 2013. Back then they began counting individual songs towards a Digital Single Award. This will the first time streaming music will be a factor when handing out Album Award process.

Before you run to your local streaming music site to try to boost your favorite artist. Keep in mind that it is not a 1 to 1 count. An album is streamed won’t count the same as a physical purchase. RIAA formula for including streaming numbers is as follows; 1,500 on-demand audio or video song streams will equal 10 track sales or 1 album sale. 150 on-demand streams will count as one download. What this means is that some folks just got a huge ego boost. There are now a few albums that have instantly gain platinum status.

  • The likes of Kendrick Lamar’s To Pimp a Butterfly > Certified Platinum
  • Hozier’s self-titled album > Certified Platinum
  • The Weeknd’s Beauty Behind the Madness > Certified Platinum
  • Michael Jackson’s Thriller is now 32-time Platinum Certified

By Rubens Saintel

Proud father, #Haitian, photographer, consultant, writer & entrepreneur. I love video games, movies, plays, technology (surprise), beta testing apps and all things sci-fi. | |