Everyone loves the Cookie Monster. Now Apple has tapped into that with a brand new ad. The new iPhone 6s ad Titled “Timer” shows Cookie Monster using the iPhone 6s’ always-on “Hey Siri” feature which is similar to “Ok Google.” In the ad Cookie Monsters uses Siri to set the timer for the cookies he is baking. Cookie Monster timer set to 14 minutes which as anyone can tell you is a long time when you really want something. Cookie Monster becomes very impatient and thus starts using Siri to play music from his “waiting” playlist. The song that plays is Jim Croce’s “Time in a Bottle.”  Well played Apple, well played.


As a heads up the hands-free “Hey Siri” feature only works on Apple’s iPhone 6s. This is due to the fact you need more powerful M9 motion coprocessor. You can get around this if you are jailbroken. There is has been a tweak in the Cydia store for years. Rumor has it that the upcoming iPhone SE will have the M9 chip so “Hey Siri” should work.