I wrote a few articles lately around social media engagement. Specifically as it relates to Instagram. But the idea of engagement is huge from a social media perspective. There are many different ways to engage your customers or consumers, but finding what works best for you might be difficult. There are so many different tactics and suggestions from experts, that sifting through it all can be time consuming. And maybe even confusing, if you’re not social media savvy. In today’s post, I am going to specifically talk about how using a video bumper can help with social media engagement.
First of all, I should explain what a bumper is, and how it can be used from a social media perspective. In broadcasting, a bumper is usually a brief announcement. Depending on the type of bumper you’re using, that dictates where it is located and if it contains other elements like a voice over. They are usually brief (about 15 seconds) in length. Specifically, a social media bumper directs your traffic to your social media page(s). It’s a great marketing tool as it allows people to gain awareness of your pages and it promotes engagement from your audience. Bumpers are sometimes displayed during your video, but they can also be seen at the end. It all depends on where you want the information displayed. Or what kind of video you’re showing. Perhaps you want to direct people to your content during the video. Maybe at the end is better.
In short, bumpers are a great way to drive people to your page. This works on so many levels. But let’s think about it in terms of a video demonstration. Maybe your business is around natural beauty products and you create a video demonstrating how to use one of your products. If I just stumble across your video. Or someone sends it to me, I am going to want more information about the product. Who makes it? Where can I buy it? How much does it cost? A social media bumper is going to send people to your social media accounts. That being said, it doesn’t have to be limited to social media. You can put a bumper on your video that includes your website link. Its really all about making it easy for people to get to your content, and quickly. Going back to the example used above. If a friend sends me the video, and there is no information in the video about how to find out more information, you’ve lost me as a potential customer. Or consumer. Whatever it is. If I don’t know how to find you, or more information about your product/service etc., I’m out. It’s that simple.
Bumpers can be used as advertisements. I don’t want to get into that too much, but just know that they can be used in that capacity as well. They are a great branding tool. Especially if you have the same handle for all of your social media platforms. Take @SaintelDaily for example. That’s the handle for Twitter and Instagram. It’s also the URL for the website, and Facebook etc. But you can see where I’m going with this. There is a consistency from a brand perspective. Pop that information on the end of a video that you’ve created and people are going to remember it. Even if they don’t remember the handle, they can search for it within the platform, thus driving people to your social media accounts. People have a better chance of remembering your social media account name, over your product.
According to Brain Rules, people remember 65% of a visual message three days later. If your message is audio, they will only remember 10% of it three days later. That’s huge. So if you aren’t sure about using videos, I think this statistic will help suede you. Video is emerging as a social marketing tool. I mean, it’s been emerging for awhile now, but I feel like people are starting to find their stride with it. Which means, you’re going to get more people drawn to your content, and possibly even remembering it long after they have watched it. Regardless of the length of your video, a bumper is going to entice people to your social media accounts. Which is only going to promote engagement. Even if they don’t send you a direct message, they might become one of your followers. And that’s engagement. After a while, they might start to like some of your content. That’s engagement. Regardless, the social media bumper is a win.
There is no limit to what a video can do for your business or your brand. They are visual, and in a way can make it personal. And bumpers are like the icing on the cake in that they top it off for you, nicely. Lastly, if you want to create an animated social media bumper using After Effects, check out the video below. It is extremely detailed and provides you with step-by-step instructions on how to create one. Of course, the only caveat is that you need to have After Effects. Either way, it’s a great video. If you find you are pressed for time, you can download a social media pack from RocketStock.com to help you through this process using After Effects.