I’ve been a fan of MoviePass until I heard this – they are actually able to track your location through their app. And they are. Mitch Lowe said “we get an enormous amount of information. We watch how you drive from home to the movies. We watch where you go afterward”. Which makes you wonder – does the cheap cost of the service make up for the invasion of privacy? I honestly think this is a hard one to answer. I mean, you get the service for $8 or $10 a month and you can watch an unlimited amount of movies. But on the other hand, if they’re watching where I’m going, maybe I should be concerned?
Honestly, this kind of makes me sick. Maybe not that they’re tracking people because I think that’s becoming more “normal”. (I’m not saying I agree with that, but it’s our reality) But the fact that he’s bragging about it. I do often joke about “Big Brother” watching you, but typically in reference to the government. Which may or may not be worse, if I’m being honest.
Let’s talk about the why for a moment. Lowe claims that their bigger vision is to build a night at the movies. By invading your privacy, they will be able to get information that can be used for demographics. So you’re going to know where I go for dinner, after the movie? You’re going to know where I live? And how does that help “build” a movie experience? Especially because it’s MoviePass and not the theater themselves. Recently, I attended a movie, and the theater itself had some pretty good food options. But that was theater. How can MoviePass get in on that action when they’re just a service? Can they build a deal with the theater itself to have better food concessions? I think that’s the goal of the theater, isn’t it?