Google has more money than some countries and unlike Apple, it is not afraid to use it. The tech giant is breaking into the homes in a brand new way. It has reached a deal to buy Nest. Nest is the maker of ultra modern beautifully digital smoke alarms and thermostats. The cost of this purchase was for $3.2 billion in cash.
Nest has really great reviews. I got to play with it a few years ago and it lives up to the hype. Nest Learning Thermostat was launched in 2011 has been a best seller and crowd favorite ever since. Nest’s new product called the Protect (Smoke + CO Alarm) has also been getting rave reviews. This Google acquisition puts force Google into a new market but it has always been good at not looking at what the market is but at what it could be. They have changed the way we search, the tablet market with Nexus 7, think about internet with Google Fiber, look at smartphones with Android, think about capturing memories with Google Glass and think about transportation with driver less cars. The Nest will be just another step in Google’s plan to firmly implant its self as an indispensable part of the “Internet of Things” that everyone is talking about. The Internet of things is when everything in your house is sharing of data between each other.
Nest CEO Tony Fadell, was one of the people at Apple that helped design the iPhone and iPod. He started Nest in 2010 and under the Google purchase he will continue to run Nest.
Nest CEO Tony Fadell said:
“This was methodically planned — this was not a slapdash kind of thing over a weekend. This has been going on since the summer, when we started to think about raising money and when we also wanted to partner with certain teams at Google for technology, for infrastructure for various things. I work on visions and creating products and businesses that I believe in and other people take notice,” Fadell said. “And, in this case, Google did.”