Netflix was not the first to start streaming movies but it was the most creative. Similarly it was not the first to take on social media to market its shows but it sure does it the best. For its new original series The OA, they got very creative. Netflix tweeted out some very cryptic messages this morning such as “Have you seen death?” as well as “Have you seen darkness?” right before sharing a video of a woman jumping off a bridge. Some people loved the campaign but others were not pleased at all. One person wrote “Some of us have actually dealt with suicide in real life and don’t need to be reminded of this.” The mysterious eight-part show that comes out on December 16th. Its tagline is “trust the unknown” something that Netflix is running with on all social media.