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Will LoveFlutter make Social Media be the Next big thing in Online Dating?

loveflutter

Dating with today’s technology is incredibly difficult.  It can be fun and at times, incredibly rewarding.  But knowing which app is best for you, or which one is going to find you the love of your life can be challenging and even discouraging.  Online dating can also be discouraging in general.  If you’ve ever used Tinder, it seems to be geared towards people looking for casual relationships.  If you’re not looking for that kind of scenario, your options can be daunting.  For example – if you try eHarmony or OkCupid, you’re going to spend hours filling out your profile and answering questions.  Which, I think is useful because these sites match you with someone that potentially has things in common with you. But it can be extremely time consuming.  Do these apps even work?

While superficial, this might be why people migrate towards apps like Tinder. There is an app out there, however,  that might just be a happy medium between these two extremes.  Known as LoveFlutter, it uses your Twitter handle and gives you a breakdown of your personality.  It also gives you an idea of what you shouldn’t do – for example, try not to be negative.  Or get to the point quickly and don’t waste someone else’s time.

Loveflutter is a Twitter-themed dating app from the UK and it doesn’t ask you to fill out a personality survey or lengthy “About Me”.  In fact, it caps your self-description at 140 characters.  Instead, it’s paired with the language processing company Receptiviti.ai to compute the compatibility between you and its user base using the contents of your Twitter feeds.  I’m thinking about my Twitter feed right now and I wonder if this is even a good idea? What if your Twitter feed is mostly professional, in that you are tweeting things related to your career?  Will you get matched with your boss?

Some people reveal quite a bit about themselves in Twitter posts, Facebook likes, and Instagram photos than we realize.   Researchers already think they can predict how neurotic we are from our Foursquare check-ins.  The relationship between our online behavior and what it implies about us is often unintuitive.  One 2013 study from Cambridge University that analyzed the connection between Facebook likes and personality traits found the biggest predictors of intelligence were liking “Science” and “The Colbert Report” but also “Thunderstorms” and “Curly Fries.” That connection might defy human logic, but what does that matter if you’re feeding a personality algorithm into a matchmaking algorithm?

The data could be used to keep users honest about themselves when they’re making their filling out their online profiles.  Think about how an app could “call you out” on an answer you give.  For example – if you answer that you’re really into adventure, but all the pictures on your Facebook page are of your cat, you might not be answering that honestly.  And a dating app, like OkCupid, could nudge you to change your answer on this.  These algorithms could also flag users who are depressed or who suffer from anxiety based on their posts.  And is that really a good thing?

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I sometimes post sarcastic quotes on Instagram, which are inherently negative.  So does that mean, I am negative?  (Those of you who know me are probably nodding your head) But I would question whether or not that is a fair assessment of my personality?  Maybe I was having a bad day so I wonder if that is actually fair?  Or if the algorithm notices how often I make those posts, and chalks it up to a bad day?

In general, I think this is interesting and it highlights things that we don’t necessarily realize about ourselves. Maybe that’s why matchmakers are so good at their job?  They can see things in their clients that we can’t see in ourselves, and they use those traits to be able to match people up.  If you’ve ever done any kind of online dating, you know how hard it is to sell yourself.  You ask yourself: Am I being honest?  I certainly think so, but maybe I’m not really like that?  Which is why this app is so interesting.  If you’re single, give it a try.  It can’t hurt.  You may find the love of your life, or you might find that it doesn’t work for you.  Either way, you’re no farther behind, so why not try it?

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