First it was catalogs, then it was internet, now its Facebook. That is the future of retail. Express is the first one to do jump on the future but more will follow and fast. Express began selling its entire catalog of merchandise on Facebook yesterday, becoming one of the first major fashion retailers in the U.S. to do so.
Facebook users can click the Shop Express tab on Express’s Facebook page. This will let a user browse, search and buy products from Express’s inventory. The cool thing I found while using the site so I can better write this blog was that you at not time leave Facebook. The app is within Facebook at all times. So if you were chatting with a friend you can continue to do so.
That is until you try to buy something. The app will ask you to login to Express. Although you don’t leave Facebook you still will need the extra step. While you have the ability to “Like,” some things it’s not everything. You can post comments, recommend items to friends even post your purchases to their Facebook Walls.
Though Express is the first to do this in the US their UK counterparts have done this on their Facebook Pages since January. ASOS led the way when it made its entire product catalog on Facebook . Young British Designers followed right behind them. Facebook has become its own ecosystem. I see more companies doing this very soon. Not just fashion retailers but all companies that have a product or service.