Apple TV is the “foundation of the future of TV.” Current cable TV is “terrible” and “broken.” ~Tim Cook
“The TV has to be brought up and modernized,” ~Tim Cook
You may have forgotten but the highly anticipated fourth-gen Apple TV Apple TV preorders begin October 26. That is next week! Tim Cook said that even though pre-orders for the upcoming Apple TV will start on Monday on October 26, shipments will begin later in the very same week. If only they did that with all of their products. The Apple TV was always considered to be just a hobby at Apple. It is good to see that has finally changed. This is a great first step even though it is not the streaming cord-cutting dream service people were hopping for.