Does Amazon have something to worry about with the new Google Home? The answer is yes. However, it is a long way away before there is a real threat to its market share. Amazon is a category leader for a reason. The Amazon Echo was a game-changer. So much so that other tech companies had no answer because they did not see it coming. Now rivals are chase in chase mode. However just like with the Kindle eBook readers, they may never catch up. The voice-controlled digital assistant can answer almost all your questions and even buy things for you on Amazon. With adding “Skills”, Amazon’s version of an app store; the Echo can pretty much do anything. What Google did that was smart was give away 6 months of YouTube Red. It would be smart if Amazon gave away a music version of Prime with each purchase of an Echo product.
Google Home is not the only new product that Google talked about. We got see the Pixel and Pixel XL smartphones, the Daydream View VR headset, the Chromecast Ultra and the Google Wifi router. Google has taken its biggest step into the hardware world. Going forward it will control design and testing of its devices all in house. The Pixel, Daydream View, Google Wifi, Google Home and Chromecast Ultra, all of which will be available before the end of the year. You can pre-order some now. If you missed any of it, here is very video you have missed.