You can already shop online using one of Amazon’s devices that supports Alexa. But now Google has teamed up with Walmart to provide the same kind of service. Of course, they want you to use Google Home, but you get the picture. And this makes a lot of sense, considering that Google doesn’t have an online store, like Amazon does. But it does have a competitor to Alexa. Let’s also throw Walmart into the mix and note that they don’t have a personal assistant, but their massive retail presence rivals Amazon’s. Which makes this an incredible three way head-to-head.
Walmart made the announcement on their blog. Walmart CEO and President Marc Lore outlined how the two companies would improve their online shopping, to provide you with a better experience. Starting in late September, hundreds of thousands of Walmart items will be available for shopping using Google’s Assistant. Users will be able to build a basket of previously purchased every day essentials, with the help of Google Express, which is getting a Walmart Easy Reorder feature.
You will also get personalized recommendations based on purchase history as soon as you link your walmart.com and Google Express accounts.
Is this something that you would be interested in? Personally, I don’t think Walmart is going to be able to give Amazon a run for it’s money. That’s just my opinion though. I rarely shop online at Walmart. But I do purchase from Amazon a few times a month. I just wonder if Walmart has the ability to keep up. Through Amazon you can make purchases that aren’t fulfilled through Amazon. What I’m saying is that this expands the market for you. Yes, Walmart has a similar feature, but I don’t think it works quite as well as Amazon’s.
No, I’m not trying to make it sound like Amazon is the better service here. I definitely think Google is onto something, and yes, Walmart seems like the right choice. Especially given it’s size etc. But I wonder about the quality of the products, and how people feel about ordering from there. If you look at it based on the products – in terms of comparison, then yes, this is going to be a good rival for Amazon. Walmart has a bad reputation in terms of how it treats its employees, so I wonder if this is going to help improve that reputation. Or if people will be turned off by this?
Getting back to the technology for a moment. Is this something that people will actually use? I love the idea of having the ability to make my life easier, but is this something that will actually get used? If you’ve got a Google assistant, I think it will. I mean, when I make my shopping list, I tend to make voice notes or actual “notes”. This would be the same idea. Only, it would go directly into a shopping cart, for you to check out when you’re ready. This would make my life a lot easier, as I could have everything delivered to my house. And never have to leave! I joke. But it’s a lot easier to come home from work to find some of your grocery shopping done for you. I’m thinking laundry detergent or toothpaste.
But it’s certainly not limited to that. I always say that I love to see competition. Amazon had the market cornered on this for a while, and it’s good to see Google and Walmart teaming up on this. I am interested to see how this works and rolls out and whether or not this works for them.