• Is MoviePass Blowing Up Their Own Business Model?

    Is MoviePass Blowing Up Their Own Business Model?

    It looks like MoviePass has finally figured out how to make money.  Well, maybe.  After trying out several payment models in 2016, MoviePass finally figured it out when they lowered the price of their unlimited plan to just $9.95 a month. It felt like it was too good to be true.  Why?  for less than the…

  • Is MoviePass Tracking Your Location?  Yep – They Sure Are!

    Is MoviePass Tracking Your Location? Yep – They Sure Are!

    I’ve been a fan of MoviePass until I heard this – they are actually able to track your location through their app.  And they are.  Mitch Lowe said “we get an enormous amount of information.  We watch how you drive from home to the movies.  We watch where you go afterward”.  Which makes you wonder…

  • MoviePass CEO Reveals How They Actually Make Money

    MoviePass CEO Reveals How They Actually Make Money

    Last year, MoviePass CEO, Mitch Lowe had a target that he wanted to hit.  That target was 150,000 subscribers in 18 months.  If he reached that, he was going to give himself a $2 million bonus.  Which is kind of great, don’t you think?  But what’s funny about all of this is that he thought it…