• Neilsen to Start Tracking Streaming Services Like it Does For Broadcast TV

    Neilsen to Start Tracking Streaming Services Like it Does For Broadcast TV

    Cord cutting has now become the “new normal”, as they say.  More and more people are doing it, and subsequently moving to streaming services.  Because of that, Neilsen is going to start tracking subscription-based streaming numbers.  The idea is to measure streaming services in the same way that Neilsen has tracked broadcast TV for decades…