• Apple’s Secret Fitness Lab Collects Over 33,000 Hours of Biometric Data

    Apple’s Secret Fitness Lab Collects Over 33,000 Hours of Biometric Data

    Apple, who is notorious for keeping their products and development under wraps, have give us a sneak peek into their secret fitness lab.  The purpose of the lab is to get data to be able to create better products.  The predominant focus of the Apple Watch is health and fitness.  This is the big drive…

  • Apple Watch Updates Include Improved Siri and Fitness Capabilities

    Apple Watch Updates Include Improved Siri and Fitness Capabilities

    For those of you who  have an Apple Watch, you will be happy to hear about the updates announced during yesterday’s WWDC keynote speech. Why?  Because they’re amazing.  Maybe I’m gushing a bit too much about WWDC, but with so many cool things happening, how could I not?  I love my Apple Watch.  It provides…

  • With Apple Watch Sales Way Up In Q1 Does Fitbit Need to rethink its upcoming Smartwatch?

    With Apple Watch Sales Way Up In Q1 Does Fitbit Need to rethink its upcoming Smartwatch?

    Apple surpassed Fitbit as the world’s largest wearable vendor with an estimated 3.5 million shipments of its Apple Watch.  And that’s just for the first quarter.  Fitbit only shipped 2.9 million of it’s fitness trackers.  This number is up from the same quarter last year.  With Apple only having sold 2.2 million during that time,…