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Overtime Wants to Take High School Sports to the Next Level
Zack Weiner and Dan Porter, co-founders of Overtime, want to turn high school athletes into social media stars. Let’s take a step back for a moment though. There’s a good chance that you heard about Mac McClung sometime in the last few weeks. McClung is a 6’2” high school senior from Gate City, Virginia who…
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The Top 10 (or More) Best Super Bowl Advertisements This Year
It’s not just sports fanatics who are watching the Super Bowl these days. Now, more and more people are tuning in to see what kinds of commercials they will have. In last night’s Super Bowl, both the gameplay and the commercials were kind of incredible. The Philadelphia Eagles beat the New England Patriots 41-33. The…
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The NFL Switches Up Their Marketing Strategy with Verizon
Apparently, television audiences for the NFL are getting smaller and smaller. Which is why the NFL has struck a new digital rights deal with Verizon Communications. But will this solve the problem? The League and Verizon announced an extension to their mobile streaming agreement through 2022. The agreement will give fans a series of options…
