• Will Artificial Intelligence Replace Humans in the World of Marketing?

    Will Artificial Intelligence Replace Humans in the World of Marketing?

    A big question that we started to tackle in 2017 was whether or not artificial intelligence can replace humans? There’s this idea that maybe AI (or robots as I sometimes refer to them) may be able to do things better than humans like marketing messaging.  This is the type of thing that can take a…

  • Want to Use Instagram for Your Business?  Step # 5 – Hashtags

    Want to Use Instagram for Your Business? Step # 5 – Hashtags

    This will be my last post in the Instagram for Business series.  And I am going to talk about the use of hashtags.  Before I do, however, I would like to go on a bit of a rant.  I love Instagram.  I love social media (except Facebook).  But I have a really big problem with…

  • Want to Use Instagram for Your Business? Step #3 – Have Great Content

    Want to Use Instagram for Your Business? Step #3 – Have Great Content

    The third step in this series is to think about your content.  You have identified your goals, and you have decided what your brand and voice are.  Now you have to figure out what content you want to show to the world.  Your content needs to be consistent, but it also needs to be great.…